Selling Today 12th edition
ISBN:0132109867
ISBN13:9780132109864
Publisher:Prentice Hall
Authors:Gerald L. Manning, Gerald L Manning, Michael Ahearne, Michael L. Ahearne, Michael L Ahearne, Barry L. Reece, Barry L Reece
Selling Today Description
Selling Today 12 Edition Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.