Selling Today 12th edition

ISBN:0132109867

ISBN13:9780132109864

Publisher:Prentice Hall

Authors:Gerald L. Manning, Gerald L Manning, Michael Ahearne, Michael L. Ahearne, Michael L Ahearne, Barry L. Reece, Barry L Reece

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Selling Today Description

Selling Today 12 Edition Extensive, real-world applications, carefully integrated with current personal selling concepts.   Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.   As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
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